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Founder stories

Every business begins with a story

How it started, the hard days, and why you keep going. Tell us in your own words, one question at a time, typed or spoken.

New here? Create a free account first, so your answers are saved to you.

How it works

  1. Answer one question at a time

    The first few are the same for everyone. After that, each question follows from what you just told us, the way a good interviewer would.

  2. Type it, or just talk

    Tap the microphone and speak as you would to a friend. We turn your voice into text you can read and change before it is saved.

  3. Send it when you are ready

    Stop whenever you like and come back later; everything saves as you go. When you send it, you get a copy by email and as a PDF.

Nothing goes live without you
We show you every draft before it is published, and you can say no.
Your voice stays with you
Voice answers are turned into text. We do not keep the recordings.
Take your time
Up to 18 questions, around twenty minutes. Skip anything you would rather not answer.
Remembered something later?
After sending, you can come back and add to your story whenever you like.